A significant development is unfolding in digital marketing: Apple has enhanced its View-Through Attribution , making it more accessible for external campaign evaluation. This update cements the role of postview tracking , setting a new milestone for accurate campaign performance attribution. While Google continues to rely on third-party cookies, Apple’s commitment to view attribution, now essential in assessing both search and display marketing effectiveness, is reshaping the landscape of ad performance measurement. For the affiliate and performance marketing industries, this move is highly relevant. Many advertisers have been cautious about postview tracking, wary of inaccuracies and the risk of paying [...]
With the launch of its Conversion Protection Initiative, Awin takes a bold step toward transparency and fairness in affiliate marketing, bridging a gap often dominated by tech giants like Google and Meta. The initiative enables publishers to be compensated reliably, even amid challenges like data privacy restrictions and ad blockers, while safeguarding user privacy through probabilistic tracking. Server-side tracking provides more accurate data, reducing dependency on technical limitations. Background and Industry Challenges Affiliate marketing has faced increasing challenges due to evolving privacy laws and technical constraints like ad blockers, complicating the tracking of conversions and revenue generation for publishers. While [...]
Update (22.07.2024): User information instead of cookie ban Google is taking new approaches to handling third-party cookies, which is essentially a reversal of their previous plan to eliminate them. Instead of abolishing third-party cookies, the company is now focusing on increasing user education. Users will be given more choices. Eliminating cookies in the Chrome browser would have significant impacts on the online advertising industry and Google itself. Therefore, a new approach is being considered in consultation with regulatory authorities, the company announced. Update (24.04.2024): Our expectations have been confirmed: The shutdown of third-party cookies in Google's Chrome browser won't happen [...]
With the transition from Universal Analytics (UA) to Google Analytics 4 (GA4), the affiliate marketing industry faces significant challenges. We have looked into how major affiliate networks like Rakuten, Tradedoubler, Awin, CJ, TradeTracker and Kwanko position themselves on GA4 and what strategies and best practices they recommend. GA4 introduces new features and changes that affect data tracking and attribution. This transition is particularly relevant for affiliate marketers as it requires new strategies and adjustments to maintain accurate and reliable data. Impact of GA4 on Affiliate Marketing The switch to GA4 has fundamentally changed affiliate marketing. The new data-driven attribution model [...]
UPDATE (09.06.2023) Google will enormously restrict the possibilities of third-party tracking in the coming year. Advertisers will therefore have to look for new ways to target users for whom their products or services are relevant. As Internet users' privacy becomes more of a focus, targeting options will also change dramatically. Google has therefore been working on an alternative to cookie tracking for a long time. With the following Chrome update in July, the Privacy Sandbox can now be tested in general by website operators. Since Google doesn't plan to make any more changes to the API interfaces until third-party cookies [...]
In recent years, the internet has seen a major shift towards content commerce - the practice of using online platforms to sell products and services related to a particular area of expertise or interest. From fashion bloggers selling their own clothing lines to YouTube stars offering online courses and coaching, more and more creators are finding success by turning their passions into profitable businesses. Key factors for successful content commerce: quality content, loyal audience One of the key benefits of content commerce is that it allows creators to build a loyal and engaged audience around their specific area of expertise. [...]
We have been working with both advertisers and publishers for many years. While we successfully run performance marketing for advertisers under the advanced store brand, we offer innovative products under the ad4mat brand that enable publishers to earn money online - with their website or on their social media channel. We started the new year with the relaunch of our ad4mat portfolio and the associated website ad4mat.com. Publishers will find an overview of our products and learn how they can use them to increase their online advertising revenues. More sales through online reach with ad4mat With our smart advertising solutions, [...]
TTDSG ... yet another abbreviation that supposedly makes life difficult for you as a publisher? Don't worry, we'll explain what's behind it. Probably nothing will change for you, since you already follow the existing regulations. Nevertheless, there are a few things to keep in mind. TTDSG: What is it about? The Data Protection and Privacy in Telecommunications and Telemedia Act came into force on 1 December 2021. It merges the previous Telecommunications Act (TKG) and the Telemedia Act (TMG) under the requirements of the GDPR and contains a large number of rules relating to telecommunications services and telemedia. Cookie rules [...]
If you only ever address your advertisements to users who have already bought something in your shop, you will not experience long-term success. Retargeting as an advertising strategy alone will not get you very far. Instead, the goal of any campaign should be not only to re-engage existing customers, but also to acquire new customers at the same time. So, you have to look for users who are highly likely to be interested in a certain product. But what is the best way to find them? Prerequisite for successful prospecting – a clearly defined target group In order not to [...]
Sometimes you only realise how much something means when you suddenly don't have it anymore. Christmas parties, team outings, business events - everything that brings a team closer together outside of work and strengthens cohesion was no longer possible for a year and a half due to Corona. Due to the changeover to Mobile Flex Office and the access restrictions in the office, there was no longer any opportunity for all advanced store employees to meet at once. This made the (pre-)joy of the advanced store Summer Party in mid-August all the greater. At the lakeside resort of Friedrichshagen on [...]
affilitizer has been around for almost 5 years now. During this time, thousands of users have come to appreciate the simplicity of finding affiliate programmes directly via Google every day. Now Eugen Falkenstein, founder and owner of the useful browser extension, has decided to hand over affilitizer to Marc Majewski, CEO of advanced store. An era for affilitizer comes to an end, a new one begins It was not easy for Eugen to give up his project. He is all the more pleased now that the project will not come to a halt thanks to Marc and his Berlin-based team: [...]
It's May again and we've reached part 4 of our team series. On offer today: Girl power. Besides our Publisher Team and Team International we have another group of colleagues, Team Advertiser DACH, who are in direct contact with our customers, whether B2C or B2B. As the name suggests, these are advertisers – but also partners such as networks or agencies. What does the daily routine of Team Advertiser DACH look like? Before we really get started, why don't we start with the question of who Team DACH is? The female trio consists of Ulrike aka "Ulli", Barbara and Melissa. [...]
The Godfather has one, Dr. Claw, Inspector Gadget's antagonist, has one and even Gargamel is never without his Azrael. But not only these villains love their cat. Fluffa, Francisco's cat, is also an integral part of our Team International. After Team Marketing and Team Publisher , we now introduce the five-member team that takes care of all the needs of our international customers. Who's in Team International and what do they do? Besides Fluffa and Francisco, Izabela, Silvia, Glen and Marta belong to Team International. They have all found their way to Berlin and bring the most diverse influences to [...]
Would you like to monetize your website and place advertisements on it for this purpose? Then you've probably already thought about running ads through Google AdSense. The integration of Google Ads initially seems to be the most obvious solution for many companies. On the one hand, because it is probably the best-known way of making money as a publisher. On the other hand, because integration is very easy. We'll show you why you shouldn't rely on Google Ads alone and what advantages advanced ad offers you as an alternative. Your request: Earn money with your website without much effort If [...]
Sounds like a luxury holiday? Well, that’s what it’s like in our youngest team. And, no, we don’t mean the age of the individual team members, but the fact that the Publisher department at advanced store has only existed for the last 3 years. This closes the circle in the world of online marketing as, besides advertisers who want to take their products to the people, we also need website operators who offer their pages as advertising space. Both worlds are connected by our media platform, the advanced suite . And the pool? Well, that’s where all the advertising is, [...]
Marketing: for some, it’s a non-word. For others – well, it’s one of those things that is hard to define. If you have to explain to your parents what you do as a ‘marketing person’, the answers are quite different, depending on the person concerned. At advanced store, we can put it more or less like this: everything that goes out, whether it is text or images, goes through the marketing team. Why? Quite simply, so that there is a common theme that threads through everything. This makes it easier both for the customer and for colleagues and employees. ‘Corporate [...]
By using our viewTag technology, we ensure that our advertising banners are only deployed when in the user’s field of vision. This way we protect you from a banner deployment without any advertising performance. You only pay for actual advertising performance on a CPO basis. viewTag gives you the opportunity to place advertising material from premium advertisers in the not instantly visible area of your site without violating the guidelines for advertising placement. At the same time, unnecessary loading times are eliminated. Display resolution The resolution and size of the monitor used by the user no longer matter. Even on [...]
As some browsers are making tracking via third-party cookies increasingly difficult, Facebook is introducing a new option that will allow advertisers to continue tracking their website traffic accurately: The social network will offer an option to switch to first-party cookies.
For some time now online marketing has been called "Back to the Roots". One of these roots is retargeting, also known as remarketing in the Google-Universe, which follows a simple strategy: With the help of personalized advertising banners, visitors who ditched your website are retrieved in order to finally encourage them to buy.
Why do we need incentives? The majority of online shoppers have a pronounced price-performance sensitivity. On the one hand, the variety of offers increases daily and on the other hand, comparing products and offers in our digitalized world has become extremely easy. Incentives therefore offer a good opportunity to stand out from the convoluted range of offers. Incentives: What is this? Incentives in online marketing are cash or non-cash bonuses that are linked to an offer or product, thereby encouraging the user to make a purchase. In other words, an incentive is the icing on the cake of an offer [...]
The "challenges of the mobile society" will be the focus of the iab Forum 2018. Under the slogan "I AM EVERYWHERE", industry experts from all over the world will deal with the changes that a data- and technology-driven society is undergoing. advanced store will also be present at this interesting online marketing event.
Our audience targeting is precisely aligned to the requirements of performance campaigns. Unlike branding campaigns, achieving a specific demographics is not the goal of these campaigns. Response or conversion is what counts. Therefore only methods that have a lasting effect on the response will do.
"Made in Germany" stands for quality and reliability - this should also apply to artificial intelligence in the future. "Artificial Intelligence (AI) made in Germany" is to become a globally recognized seal of quality and Germany the world's leading location for AI, as stated in the Federal Government's key issues paper on the Artificial Intelligence Strategy. This is an ambitious goal if you look at how Germany is still lagging behind other countries in the field of digitisation. In order to achieve this leading position, so-called competence centres are to be set up. In addition, research in the field of [...]
On the 15th and 16th of October 2018, the online marketing industry will be looking to London for PI Live - the Affiliate & Performance Marketing Conference. As with any event of this kind, the main focus will be on networking on an international basis in addition to exciting sessions on current industry topics. Advertisers, publishers, networks and agencies meet here. And advanced store is right in the middle of it this year. We are represented as exhibitors with our own booth. So come by and visit us in the Grand Hall, at booth number 9!
Since 2007, international marketing agencies, networks and technologies have competed with one another to win an International Performance Marketing Award (IPMA). In association with advanced store, 2018 will also see this significant award being granted in many different categories within the context of the PI LIVE Performance Marketing and Affiliate Conference. As category sponsor, advanced store has also the honour of presenting one of the awards.
