Everything about data privacy, GDPR, cookies, opt-out & so on

In this era of rapidly growing digitalisation and globalisation, the processing of ever larger amounts of data is steadily increasing and on a global scale. It is important to us to show you how we deal with these challenges and ensure that your personal data is protected. For this reason, we have brought together on this page all the important information about our data protection regulations.
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Privacy policy*

We, advanced store GmbH ("advanced store"), know that the careful handling of your personal information is important to you. Therefore, the protection of any data for advanced store GmbH and the advertising services operated under the ad4mat brand is of the highest and most important priority. One of our principles is full respect for the right to informational self-determination. advanced store feels bound by the German and European law on data protection without any limitation. In addition, advanced store adheres strictly to the principles of the EDAA. Thus, we herewith inform you about the handling of data at advanced store.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always conducted in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to advanced store GmbH; in particular in accordance with the legal permissions according to Art. 6 (1) lit. a (consent), b (contract performance) and f (legitimate interest) GDPR. By means of this Privacy Policy we would like to inform you about the nature, extent and purpose of the personal data collected, used and processed by us. Furthermore, data subjects are informed of their rights under this Privacy Policy.

advanced store GmbH, as Controller, has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, internet-based data transmissions in principle can have security gaps so that absolute protection cannot be guaranteed. For this reason, every data subject is free to submit personal data to us in alternative ways, for example by telephone. 

1. Definitions

The Privacy Policy of the advanced store GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our Privacy Policy should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used. Further information on the terminology can be found in our glossary.

2. Name and address of the Controller

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in member states of the European Union and other provisions related to data protection is (herein referred to as “Controller”):

advanced store GmbH

Stefan-Heym-Platz 1

10367 Berlin

Germany

Tel.: +49 (0)30 530 49 669

E-Mail: [email protected]

Website: www.advanced-store.com

3. Name and address of the Data Protection Officer

The data protection officer of the Controller can be reached directly as follows:

advanced store GmbH

Stefan-Heym-Platz 1

10367 Berlin

Germany

E-mail: [email protected]

Any data subject may, at any time, contact our Data Protection Officer directly with all questions and suggestions concerning data protection.

4. Cookies & pixel

We store so-called "cookies" in order to offer you a comprehensive range of functions and to make the use of our website more comfortable. "Cookies" are small files that are stored on your computer using your Internet browser. If you do not wish to use "cookies", you may opt for changing appropriate settings of your Internet browser in regard to the saving of “cookies”. Please note that the functionality and scope of functions of our offer may be limited.

In addition, we separate and if necessary, use from third party, so-called tracking pixels. Tracking pixels are small graphics on web pages that enable log file recording and log file analysis, and that are often used for statistical analysis. The so-called tracking pixels can be integrated on our pages. When you visit our pages, a direct connection between your browser and a server of ours or the third party can be established via the tracking pixel. We or the third party receive thereby e.g. information from your browser that our website was called from your device. If you are a registered user of the third party, this can thereby assign the visit of our pages to your user account. We point out that as the provider of the website we are not aware of the content of the transmitted data and their use by the third party. We can only choose which segments (such as age, interests) our ad should display. By the call of the pixel from your browser, we or the third party can tell if an ad was successful. This allows us to record the effectiveness of the advertisements for statistical and market research purposes.

5. Logfiles / Collection of general data and information

The website of advanced store GmbH captures a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information are stored in the log files of the server. The following information can be recorded:

  1. used browser types and versions,
  2. the operating system used by the accessing system,
  3. the website, from which an accessing system comes to our website (so-called referrer),
  4. the sub-web pages, which are accessed via an accessing system on our website,
  5. the date and time of access to the website,
  6. an internet protocol address (IP address),
  7. other similar data and information used in the event of attacks on our information technology systems.
When using this general data and information, advanced store GmbH does not draw conclusions about the data subject. Rather, this information is required to (1) correctly deliver the contents of our website, (2) to optimize the content of our website and to advertise it, (3) to ensure the continued functioning of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for law enforcement in the event of a cyberattack. This anonymously collected data and information is evaluated by the advanced store GmbH on the one hand statistically and further with the aim to increase the data protection and data security in our company to ultimately ensure an optimal level of protection for the personal data processed by us. The legal basis for the temporary storage of data is Art. 6 para. 1 lit. a GDPR. In particular, lit. f is also the legal basis for our legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f GDPR. The data contained in log files is deleted after seven days at the latest. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

6. Contact possibility via the website

The website of advanced store GmbH contains information that enables a quick electronic contact to our company, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the Controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data Controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

7. Routine erasure and blocking of personal data

We, as the data Controller, process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the Controller is subject to.

If the purpose for the storage is not applicable or valid anymore, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

8. Data protection provisions about the application and use of Google Analytics 4 (with anonymization function)

We use Google Analytics 4 on our website, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google"). In this context, pseudonymised user profiles are created and cookies are used. The information generated by the cookie about the use of our website (e.g. IP address of the accessing computer, time of access, referrer URL and information about the browser and operating system used) is usually transmitted to Google servers in the USA and processed there.

The use of Google Analytics is based on your consent in accordance with (Art. 6 para. 1 sentence 1 lit. a GDPR in conjunction with § 25 para. 1 TTDSG) for the analysis and optimisation of our online offer and the economic operation of this website. Google therefore processes the information on our behalf to analyse the use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage for the purposes of market research and the needs-based design of this website.

We have concluded an order processing contract with Google for the use of Google Analytics. Through this contract, Google ensures that it processes the data in accordance with the General Data Protection Regulation and guarantees the protection of the rights of the data subject.

The IP address processed by Google Analytics is automatically truncated. The last three digits of your IP address are replaced by a "0", which prevents them from being assigned. The data collected may be transferred to third parties if this is required by law or if third parties process the data on our behalf. The user data collected via cookies is automatically deleted after 2 months.

Note: The information generated by the cookies about the use of our website (e.g. IP address of the accessing computer, time of access, referrer URL and information about the browser and operating system used) is transferred to Google servers in the USA and processed there. Until recently, the USA represented so-called unsafe third countries, as it was assumed that there was no adequacy decision by the European Commission for the USA. Your data was therefore not subject to a level of data protection in the USA that is comparable to that in the EU. Since July 2023, the Transatlantic Data Privacy Framework (TADPF), which Google has joined, has applied to such data protection transfers between the EU and the USA, so that an adequate level of data protection is now assumed. Google also relies on standard contractual clauses approved by the EU Commission for the transfer as a guarantee of a level of data protection comparable to that in the EU. You can obtain a copy of the standard contractual clauses here.

You can revoke or amend your consent at any time with effect for the future. Further information on data protection in connection with Google Analytics can be found in the Google Analytics help centre. Information on the use of data by Google can be found in their privacy policy.

9. Data protection provisions about the application and use of Google-AdWords

advanced store GmbH may from time to time integrate Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to run both Google and Google Network search engine results. Google AdWords allows an advertiser to pre-set keywords that will display an ad on Google's search engine results only when the search engine retrieves a keyword-related search result. In the Google Network, ads are distributed on topical web pages using an automated algorithm and according to predefined keywords.

The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.

The purpose of Google AdWords is the promotion of our website by the inclusion of relevant advertising on the websites of third parties and in the search engine results of the search engine Google and an insertion of third-party advertising on our website.

If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information technology system of the data subject through Google. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, e.g., the shopping cart from an online shop system, were called on our website. Through the conversion cookie, both Google and the Controller, can understand whether a person who reached an AdWords ad on our website generated sales, i.e. whether the person executed or cancelled a sale of goods.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are used in order to determine the total number of users who have been served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimize our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, e.g. the Internet pages visited by the data subject. Each time visiting our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google AdWords may be deleted at any time via the Internet browser or other software programs.

The data subject has a possibility of objecting to the interest-based advertisement of Google. Therefore, the data subject must access from each of the browsers in use the link https://adssettings.google.de/authenticated and set the personally desired settings.

The use of Google AdWords is based on our legitimate interest in an appropriate design, the statistical evaluation and the efficient application of our website and the fact that your legitimate interests do not predominate, Art. 6 (1) lit. f GDPR.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.

10. Google Fonts

We incorporate the fonts "Google Fonts" provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

This website includes external fonts from Google Fonts. Google Fonts is a service of Google Inc. (USA). The fonts are integrated by a server call to Google in the USA, assuming that requests are stored by Google. If your browser does not support this function, a standard font will be used by your computer for display.

For more information about Google Webfonts visit https://developers.google.com/fonts/faq?hl=en-US&csw;=1.

  • • Pricacy policy: https://www.google.com/policies/privacy/
  • • Opt-out: https://adssettings.google.com/authenticated

11. Google Hosted Libraries

We include the Hosted Libraries of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Hosted Libraries is a service provided by Google Inc. (USA). The application of the hosted libraries is made by a server call to Google in the US, assuming that requests are stored by Google. If your browser does not support this feature, the hosted libraries will not be retrieved, which can have a significant impact on the functionality of the web page.

  • • https://developers.google.com/speed/libraries/
  • • Privacy policy: https://www.google.com/policies/privacy/

12. Period for which the personal data will be stored

The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.

13. Provision of personal data as statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

We clarify that the provision of personal data is partly required by law (e.g. tax regulations) or can also result from contractual provisions (e.g. information on the contractual partner). Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company signs a contract with him or her. The non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact any employee. The employee clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

14. Rights of the data subject

a. Right of confirmation

Each data subject shall have the right granted by the European legislator to obtain from the Controller the confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to avail himself of this right of confirmation, he/she may, at any time, contact any employee of the Controller.

b. Derecho a la información

Each data subject shall have the right granted by the European legislator to obtain from the Controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:

  • the purposes of the processing;
  • the categories of personal data concerned;
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
  • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
  • the existence of the right to request from the Controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing;
  • the existence of the right to lodge a complaint with a supervisory authority;
  • where the personal data are not collected from the data subject, any available information as to their source;
  • the existence of automated decision-making, including profiling, referred to in Art. 22 (1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.

Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organisation. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to avail himself of this right of access, he/she may, at any time, contact any employee of the Controller.

c. Right to rectification

Each data subject shall have the right granted by the European legislator to obtain from the Controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he/she may, at any time, contact any employee of the Controller. 

d. Right to erasure (right to be forgotten)

Each data subject shall have the right granted by the European legislator to obtain from the Controller the erasure of personal data concerning him or her without undue delay, and the Controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:

  • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
  • The data subject withdraws consent to which the processing is based according to Art. 6 (1) lit. a GDPR, or Art. 9 (2) lit. a GDPR, and where there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR.
  • The personal data have been unlawfully processed.
  • The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the Controller is subject.
  • The personal data have been collected in relation to the offer of information society services referred to in Art. 8 (1) GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the advanced store GmbH, he/she may, at any time, contact any employee of the Controller. An employee of advanced store GmbH shall promptly ensure that the erasure request is complied with immediately.

Where the Controller has made personal data public and is obliged pursuant to Art. 17 (1) GDPR to erase the personal data, the Controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other Controllers processing the personal data that the data subject has requested erasure by such Controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employee of the advanced store GmbH will arrange the necessary measures in individual cases.

e. Right of restriction of processing

Each data subject shall have the right granted by the European legislator to obtain from the Controller restriction of processing where one of the following applies:

  • The accuracy of the personal data is contested by the data subject, for a period enabling the Controller to verify the accuracy of the personal data.
  • The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use instead.
  • The Controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
  • The data subject has objected to processing pursuant to Art. 21 (1) of the GDPR pending the verification whether the legitimate grounds of the Controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the advanced store GmbH, he/she may at any time contact any employee of the Controller. The employee of the advanced store GmbH will arrange the restriction of the processing.

f. Right to data portability

Each data subject shall have the right granted by the European legislator, to receive the personal data concerning him or her, which was provided to a Controller, in a structured, commonly used and machine-readable format. He/she shall have the right to transmit those data to another Controller without hindrance from the Controller to which the personal data have been provided, as long as the processing is based on consent pursuant to Art. 6 (1) lit. a GDPR or of Art. 9 (2) lit. a GDPR, or on a contract pursuant to Art. 6 (1) lit. b GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Controller.

Furthermore, in exercising his or her right to data portability pursuant to Art. 20 (1) GDPR, the data subject shall have the right to have personal data transmitted directly from one Controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

In order to assert the right to data portability, the data subject may at any time contact any employee of the advanced store GmbH.

g. Right to object

Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based of Art. 6 (1) lit. e, or f GDPR. This also applies to profiling based on these provisions.

The advanced store GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

If the advanced store GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to the advanced store GmbH to the processing for direct marketing purposes, the advanced store GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the advanced store GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Art. 89 (1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

In order to exercise the right to object, the data subject may contact any employee of the advanced store GmbH. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.

h. Automated individual decision-making, including profiling

Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is necessary for entering into, or the performance of, a contract between the data subject and a data Controller, or (2) is not authorised by Union or Member State law to which the Controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is not based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data Controller, or (2) it is based on the data subject's explicit consent, the advanced store GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the Controller, to express his or her point of view and contest the decision.

If the data subject wishes to exercise the rights concerning automated individual decision-making, he/she may, at any time, contact any employee of the advanced store GmbH.

i. Right to withdraw data protection consent

Each data subject shall have the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time.

If the data subject wishes to exercise the right to withdraw the consent, he/she may, at any time, contact any employee of the advanced store GmbH.

15. Changes to the privacy policy

Please note that we may change or update this privacy policy from time to time. We will publish the corresponding changes here.

*Please note that this is the convenience translation of the German version. The German version can be found here. In case of inconsistencies between the English and the German version, the German version shall always prevail.

Further guidance on data protection and protection of personal privacy

Scope of this guidance 

At advanced store, we recognise the importance of data protection and the protection of personal privacy, which we take very seriously. This further guidance on data protection supplements our Data Protection Policy and describes the procedures we use for capturing and processing data within the scope of our services. In this guidance, we describe whether and how advanced store collects, uses, shares and saves personal data and other information. Furthermore, we highlight the options you have relating to the use of and access to your data. You can access our Data Protection Policy here.

About advanced store’s services 

advanced store specialises in creating and delivering interest-based advertising. We collaborate with online partners (called “partners” or “publishers”) in order to present advertising to users who visit these partners’ websites. Our collaboration with these publishers enables us to present targeted and customised advertising, which is based on users’ past activities.

Our mission is to show you the most interesting advertising and products possible. Our technology enables us to develop usage parameters on the basis of your surfing and search behaviour, which facilitates this targeted and relevant advertising.

We are pleased to illustrate this using a simple example relating to a product display using our technologies: When you visit an online shop that appeals to you for a provider of products or services and subsequently continue surfing on an informative website (magazine, blog or similar), optimised advertising, which is based on your past surfing / usage behaviour, will be displayed to you on this site. For example, if you visit a fashion brand’s website and are also connected to a social media site, you will see an advertisement for this fashion brand on the social media site.

About advanced store’s technology

We collect information about your surfing behaviour using tracking cookies and similar technology, which are placed in the user’s browser. In this way, we can analyse trends and identify a user’s individual interests based on the websites they have visited. In your browser’s settings, you can control the use of cookies yourself very easily using the opt-out and preferences options and thereby tailor this to your own usage. However, we would like to point out that if you decide to opt out, this does not mean that you will see less advertising, but that you will only see advertising, which is not interest-based.

advanced store uses cookies to identify visitors to each of our partners’ websites and assigns an ID to each visitor. It is important to note that we do not collect any personal data at any point, through which you could be identified (e.g. name or postal address). Furthermore, the cookies are saved in your browser and are not stored by us. Even if the cookie ID were taken as the basis for a possible interpretation of a person’s identity, we assume that in this scenario we would process this personal data in a way that is authorised and respects the affected person’s protection needs according to art. 6, para. 1 lit. f GDPR. Your search behaviour and the websites you visit form the basis for the delivery of our advertising.

It is also likely that our partners will occasionally place their own cookies in your browser to optimise the use of advertisements from their side. In this case, you can obtain further information regarding the respective publishers’ data protection policies from their websites.

Retargeting

In order to be able to display personalised advertising to you, we save the product data that you have viewed when visiting a website in a cookie. Using our technology, advertisements that are customised according to your cookie are displayed to you while you browse. This means that we guarantee that you only see advertising that is relevant to you without having to process personal data, such as your name, address, date of birth or log-in details.

Within the scope of our data handling process our retargeting cookie may call up a sub-cookie, which has been placed in your browser by one of our partners. This sub-cookie allows us to define a target group of users with similar interests. In this way, we can also systematically display content to an interest group. When advertisements are displayed to a target group, the interests of individuals are never considered, but rather the interests of anonymised, standardised groups of people. We only process statistical patterns, which are generated by the anonymous use of online advertising and editorial content. We store these patterns and use them to identify individual user groups, who have visited the same type of sites or have made purchases. It is also impossible for individual users to be identified during this process. On the contrary, the process involves assigning a blue dot to a user group, so that the server knows that this user may find a brand’s advertising interesting.

Collecting and processing data 

Who are you? We at advanced store do not know who you are. We only collect and process technical information, which is based on your surfing behaviour. Why? We use this to be able to display advertising that is as interesting and relevant to you as possible. In particular, the cookie ID mentioned above plays an important role in this.

What we do process is information on general surfing behaviour. We are very rigorous in ensuring that we never knowingly gather data, which could be used to identify a person (e.g. name, address, telephone number, etc.). We only collect information on your surfing behaviour. The following is recorded for this purpose:

Your activity on our partners’ websites. For example, this includes the number of sites viewed, the products viewed on this website and any searches you carried out on this website.

The delivery of advertising displays by advanced store, for example the number of displays shown to you with the same content or content from the same advertisers.

Data collected by our trusted partners

In addition to our own data, we sometimes use product or other data from third party providers (third party cookies). These improve the synchronisation between the server and the browser and provide you with a seamless online experience. Our partners have committed to only collecting and processing information relating to surfing behaviour (websites visited, website categories, search field entries and product details). Furthermore, we expect all of our partners to provide an easy option for end users to opt-out of their data being collected or processed. We permit our partners to use the following tools to collect data:

1. Container tags

Container tags enable the efficient use of several pixels from different providers and partners without having to amend the programming after every change made to the website. They are mainly used by affiliate networks, which serve a large number of partners. As part of this affiliate network, we use the data from container tags to be able to display relevant advertising to you. 

2. DoubleClick and programmatic buying

We use several platforms to display our advertisements. For this, we purchase programmatic ad placement from publishers on the market places of different providers. This ad placement is assigned using a bid process. The value of ad placement is based on how current and relevant it is for the user. This implies that data is made available to the publisher and the user and can be processed. 

3. Subcontractors, affiliate networks & partners 

advanced store collaborates with selected subcontractors on many areas. In the course of our collaboration, these companies receive restricted access to user data within the scope of GDPR.

Furthermore, a large number of affiliate networks and publisher partners belong to the subcontractors with which we collaborate. Affiliate networks, such as AWIN, Adcell and Affilinet connect publishers (also called affiliates or partners) with advertising clients in order to market products and services to specific target groups. We use these networks’ platforms for reporting, billing, technical development and communications with our partners. The placement of our ads by exclusive marketing partners, such as eBay Advertising, Scout24 and Ströer, also enables the best possible placement on the most popular and well-known websites on both mobile devices and desktop computers.

We carry out maximum performance online marketing for our clients in collaboration with the following partners.


We cannot identify you 

Again, for the purpose of full transparency: Contrary to the common misgivings that arise on hearing that “data is stored”, we do not know who you are. We do not know your name, your date of birth or your address, let alone your employer or any similar information. Furthermore, we do not collect any confidential or sensitive information about you relating to your health or your political views. We also do not collect any data, which allows children under the age of 16 to be targeted. If this situation changes in the context of one of our partner’s campaigns, we will provide you with in-depth information on this website relating to how and for what purpose children are targeted.

We collect information with the aim of increasing the relevance of the advertising shown to you. In addition, we may use your data in reports or to provide our clients and partners with more information on the performance of their ad campaigns and how these can be improved. 

Working with Google Analytics, social media plugins & Co.

In addition to cookies, we use other market-standard techniques to control and improve our Internet presence. For this, we use tools, such as Google Analytics or plugins from social media sites, such as Facebook, Twitter or Google+, as applicable. You can find extensive details on the programming of cookies and tools and the options to deactivate these in our Data Protection Policy.

Transfer of aggregated data

In order to ensure the best possible performance of the campaigns we run, we may transfer aggregated data to our subsidiaries or partner companies. Aggregated data does not allow the identification of the participating parties. We enter into partnerships with marketers in order to purchase ad placements for use in the context of advanced store’s activities. We advertise online using ad placements, which are for sale and for which we actively bid, and we transfer the banner code to be displayed.

Technical data security

The user data we collect is stored for 90 days from the point of collection. Our cookies become invalid 90 days after they were last updated.

You can manage your preferences regarding usage-based online advertising by advanced store by using the opt-out function on this page.

Legal notices

In certain situations, advanced store may be obligated to disclose data in response to official requests from authorities relating to national security or criminal prosecution.

As prescribed by law, we also disclose our information in order to comply with a court order or within the context of a court case, for example. We may also transfer your personal information if we are confident in good faith that this is in the best interests of your security or that of another person, if it is necessary for investigating cases of fraud or if we are obliged to respond to a request from a regulation body. We reserve the right to disclose your personal data in the context of a merger, business acquisition, business dissolution or as part of the sale of assets. Should changes be made to the company’s ownership structure, the use of your personal data or your options for influencing this, we will inform you of this by email and/or via a very clear announcement on our website.

Data protection regulations relating to the application and use of advanced store

We use various technologies from advanced store GmbH, Stefan-Heym-Platz 1, 10367 Berlin, Germany, for the optimised playout of relevant advertising material.

By means of these technologies used, technical information and data about the surfing behaviour of visitors are collected on this site. This is done through cookies (small text files) or so-called LocalStorage (browser-based storage method), which are stored on your computer. With the help of an analysis of surfing behaviour based on a special algorithm, advanced store can recommend relevant products and offers on this and other websites by means of advertising banners. The technologies used are used solely to optimise the recommended advertising content; the website user is not personally identified.

For us as an online marketing service provider there is a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR for the use of these technologies for tracking reasons.

We are authorised to use ad4mat as a provider of online marketing services according to art. 6, para. 1 lit. f GDPR.

advanced store supports the Transparency & Consent Framework (TCF) 2.0 of the International Advertising Bureau (IAB) Europe as a vendor. Further information is available here: https://iabeurope.eu/

The services of advanced store GmbH are provided on the basis of Art. 6 para. 1 lit a DSGVO. If you wish to object to the use of pseudonymous user IDs and the corresponding analysis of your surfing behaviour, you can do so here. You can also find further information and the privacy policy of advanced store GmbH here.

Glossary

We use the following terms in this Data Protection Policy: 

a. Personal data 

Personal data is all information that is used or can be used to identify a natural person (hereinafter “affected person”). Being able to identify a natural person is considered as the direct or indirect identification, in particular by means of the assignment of an identifier, such as a name, an identification number, location data, an online ID or one or more specific characteristics, which express the physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person.

b. Affected person 

The affected person is any natural person who is identified or can be identified and whose personal data is processed by the party responsible for data processing.

c. Processing 

Processing is any operation carried out with or without the use of automated processes or any such operation sequence relating to personal data, such as the creation, collection, organisation, sorting, storage, amendment or modification, reading, retrieval, use, disclosure by transfer, distribution or another form of supply, reconciliation or combination, restriction, deletion or destruction of data.

d. Processing restriction 

Processing restriction is the labelling of stored personal data with the aim of restricting its future processing. 

e. Profiling 

Profiling is any type of automated processing of personal data, which involves using this personal data to assess certain personal aspects that relate to a natural person, in particular to analyse or predict aspects relating to the job performance, economic situation, health, personal preferences, interests, reliability, behaviour, place of residence or change of location of this natural person. 

f. Pseudonymisation 

Pseudonymisation is the processing of personal data in a way in which personal data can no longer be assigned to a specific affected person without using additional information, as long as this additional information is stored separately and is subject to technical and organisational measures, which ensure that the personal data cannot lead to the identification or possible identification of a natural person. 

g. Responsible parties or parties responsible for processing 

Responsible parties or parties responsible for processing are natural persons or legal entities, authorities, institutions or other agencies, who are responsible for deciding the purpose and means of processing for personal data, either alone or together with other people. If the purpose and means of processing are prescribed under European Union law or the laws of the member states, the responsible parties, or rather the specific criteria, can stipulate its designation according to European Union law or the laws of the member states. 

h. Data processors 

Data processors are natural persons or legal entities, authorities, institutions or other agencies, which process the personal data on behalf of the responsible parties. 

i. Empfänger

Recipients are natural persons or legal entities, authorities, institutions or other agencies, to which personal data is disclosed, irrespective of whether or not they are third parties. Authorities, which may receive personal data in the context of a specific investigation mandate under European Union law or the laws of member states, do not count as recipients. 

j. Third parties

Third parties are natural persons or legal entities, authorities, institutions or other agencies other than the affected person, the responsible parties, the data processors and the people who are authorised under the direct responsibility of the responsible parties or the data processors, which process personal data. 

k. Consent

Consent is any willingness expressed voluntarily for a specific situation in an informed manner and unambiguously in the form of a declaration or another action clearly confirming willingness, with which the affected person enables it to be understood that they agree to the processing of their personal data. 

List of collected data (LocalStorage - runtime 90 days)

  • UserID
    Pseudonymised date for the playout of interest-based advertising to anonymous user groups with the same interests

  • Timestamp
    To record the last page visit and determine the scheduled deletion time

  • URL
    Recording of the visited advanced store partner website for the playout of interest-based advertising

  • IP address
    No further processing takes place except deletion

The aforementioned data is that which is set by the advanced store Retargeting Pixel ad4m.at or the advertising playout. Depending on the type of service provided by advanced store, cookies may also be set by certain partners. The list of cookies of the respective partner can be found on their website.

Amendments to our data protection policy as well as to this guidance

We would like to alert you to the fact that we amend and update our Data Protection Policy and this guidance in the event of innovations. If amendments are made, we will publish these on this site and on other sites.

Notes for our partners

On 25th of May 2018 the General Data Protection Regulation, for short GDPR, was officially entering into force. The regulation adopted by the European Union will regulate the handling of personal data in the future and apply uniformly to all EU companies.

Since advanced store handles with data responsibly, we have already implemented the requirements of the GDPR. For this purpose, we have revised our privacy policy, clarified further explanations on the use of data to make it clear and understandable, published a list of cooperation partners and created the opportunity to opt-out.

Basics

We use the user ID for our services in order to measure user’s behaviour and to be able to display advertising in a targeted, fair and performance-optimized manner. Even if our user ID contains only pseudonymous information, it is likely to be assigned to the category “personal” according to the interpretation of the GDPR.

Approach & strategy

According to the current state of the discussions and statements, we assume that our services are legitimated according to Art. 6 (1) (f) of the GDPR on the “legitimate interest”. The following points speak for this:

  • Processing of pseudonymous data
  • comprehensive information on the website
  • expected knowledge of the user about the processing
  • no profound interference with the personality right
  • interest of the user already announced before
  • easy opt-out possibility

In the interpretation and balancing of interests, we rely in particular on the user’s regular expectation that when surfing the internet and on visited pages, he gets advertisements for products that he has viewed in another shop and for which he has already been interested. Online advertising is in this sense no longer a surprise for the user. The connection between ads that are tailored to the interests of the user, and the processing of data is obvious to the user.

What is to do?

In our privacy policy and in the additional information you can inform yourself in detail about our services and the technology used. Both documents contain a direct link to the opt-out as well as the list of all our current cooperation partners.

Although we cannot provide legal advice, we recommend pointing out the cooperation with us in the privacy policy, e.g.: with the following snippet:

“For the optimal displaying relevant advertising media and advertising campaigns advanced store GmbH, Stefan-Heym-Platz 1, 10367 Berlin, is collecting, using ad4mat technology, on this page pseudonymous information and data about the surfing behaviour of users.

This is done by storing a randomly generated pseudonymous user ID in your computer's LocalStorage. advanced store uses these data which continue to exist and can be read even after you close the browser window - provided you do not delete the cache – in order to analyse your surfing behaviour based on a special algorithm and specifically relevant on other websites, e.g. to recommend products and offers according to your interest through advertising banners. The data, these are the addresses (URLs) of the web pages you have visited on this website, is only used to optimize the recommended advertising content, the website user is not personally identified. Third parties cannot access the data stored in the local storage.

advanced store supports the Transparency & Consent Framework (TCF) 2.0 of the International Advertising Bureau (IAB) Europe as a vendor. Further information is available here: https://iabeurope.eu/

The services of advanced store GmbH are provided on the basis of Art. 6 para. 1 lit a DSGVO. If you wish to object to the use of pseudonymous user IDs and the corresponding analysis of your surfing behaviour, you can do so here. You can also find further information and the privacy policy of advanced store GmbH here.”


In addition, we recommend that you have your own data processing analysis of your page or your product carried out by your data protection officer or lawyer.

We all know that a lot is currently “in flux” and that further interpretations or corrections of the GDPR might follow. Should any questions remain unanswered, we are always at your disposal for personal discussions.

Our tools and opt-outs

In order to fulfil our services in the best possible way, depending on the campaign objective, other tools may be used in addition to our own advanced store technology, which in turn set their own cookies. As we are committed to transparency, we list the tools in question here, including provider contact data, data protection declarations and opt-out options.

Important: Please note that the respective partner may have changed their web presence and thus also the landing page with the opt-out. We will update this page as soon as we become aware of such a change.

Ad delivery partners

Company Address Privacy Link Opt-out Link
adC media ad:C Media GmbH, Plauener Str. 163-165, Haus A, 13053 Berlin, Deutschland Privacy Policy
adform Wildersgade 10B, 1, 1408 Copenhagen, Dänemark Privacy Policy Opt-out
AdImpact Ad Impact Advertising, 17 Shenton Street, Northbridge WA 6003, Australia Privacy Policy
adnanny adnanny.com SLU, Apartado de Correos 245, 07620 Llucmajor, Spanien Privacy Policy
Adup Technology Axel Springer Teaser Ad GmbH, Axel-Springer-Straße 65, 10888 Berlin, Deutschland Privacy Policy
Contact Impact Contact Impact GmbH, Dr.-Leo-Ritter-Straße 2, 93049 Regensburg, Deutschland Privacy Policy
DV360 Google Marketing Platform  Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland Privacy Policy Opt-out
Ebay eBay GmbH, Albert-Einstein-Ring 2-6, 14532 Kleinmachnow, Deutschland Privacy Policy
Ebay Partner Network eBay GmbH, Albert-Einstein-Ring 2-6, 14532 Kleinmachnow, Deutschland Privacy Policy
Index Exchange Index Exchange, 74 Wingold Avenue, Toronto, Ontario M6B1P5, Canada Privacy Policy Opt-out
KUPONA KUPONA GmbH, Kothenbachweg 6, 36041 Fulda, Deutschland Privacy Policy Opt-out
Oath Verizon Media EMEA Limited, 5-7 Point Square, North Wall Quay, Dublin 1, Ireland Privacy Policy
Outbrain Outbrain, 39 W 13th St, New York 10011, USA Privacy Policy
Plista plista GmbH, Torstraße 33-35, 10119 Berlin, Deutschland Privacy Policy Opt-out
Scout24 Scout24 AG, Bothestraße 11-15, 81675 München, Deutschland Privacy Policy
Ströer Ströer SE & Co. KGaA, Ströer Allee 1, 50999 Köln, Deutschland Privacy Policy
Taboola Taboola Germany GmbH, Alt-Moabit 2, 10557 Berlin, Deutschland Privacy Policy Opt-out
Twiago twiago, Charlottenstr. 61, 51149 Köln, Deutschland Privacy Policy Opt-out
UDG UDG Rhein-Main GmbH, Taunusstraße 59-61, 55120 Mainz, Deutschland Privacy Policy
United Internet Media United Internet Media GmbH, Elgendorfer Straße 57, 56410 Montabaur, Deutschland Privacy Policy Opt-out
Voluum Voluum, Ul. Lubicz 17G, 31-503 Kraków, Poland Privacy Policy Opt-out
Xandr Xandr Inc., 28 West 23rd Street, Fl 4, New York, NY 10010, USA Privacy Policy Opt-out
Yahoo, Gemini & Brightroll Verizon Media EMEA Limited, 5-7 Point Square, North Wall Quay, Dublin 1, Ireland Privacy Policy
Zemanta Zemanta Inc, 33 West 17th Street, Midtown, New York 10011, USA Privacy Policy Opt-out
Converto AG Converto AG, Renggerstrasse 60, 8038 Zürich, Schweiz Privacy Policy
Smart Adserver Smart AdServer SAS, 66 Rue de la Chaussée d’Antin, 75009 Paris, France Privacy Policy Opt-out

Agencies

Agency Address Privacy Link
ARTEFACT Artefact Germany GmbH, Philosophenweg 21, 47051 Duisburg, Deutschland Privacy Policy
Time One Time One Group, 20 rue Jacques Ibert – 92300 LEVALLOIS PERRET, Frankreich Privacy Policy
Digital Fuel Apptio, 11100 NE 8th Street, Suite 600, Bellevue, WA 98004, USA Privacy Policy
Digital River Digital River, Inc., 10380 Bren Road West, Minnetonka, MN 55343, USA Privacy Policy

Retargeting partners

Company Address Hpst Server Country TCF vendorID Privacy Policy
Active Agent (Virtual Minds GmbH) Virtual Minds GmbH, Ellen-Gottlieb-Straße 16, D-79106 Freiburg im Breisgau, Germany http://adfarm1.adition.com EU 40 Privacy Policy
advanced store advanced-store GmbH. Stefan-Heym-Platz 1, 10367 Berlin, Deutschland ad4m.at EU 195 Privacy Policy
adform Wildersgade 10B, 1, 1408 Copenhagen, Dänemark adform.net EU 50 Privacy Policy
Adnanny adnanny.com SLU, Apartado de Correos 245, 07620 Llucmajor, Spanien r.adserver01.de DE 809 Privacy Policy
Amazon Advertising 38, avenue John F. Kennedy, L-1855 Luxemburg aax-eu.amazon-adsystem.com DE 793 Privacy Policy
Contact Impact Axel Springer Teaser Ad GmbH, Axel-Springer-Straße 65, 10888 Berlin, Deutschland r.df-srv.de/ DE 630 Privacy Policy
DV360 Google Marketing Platform Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland doubleclick.net EU &
Non-EU
755 Privacy Policy
Index Exchange Index Exchange, 74 Wingold Avenue, Toronto, Ontario M6B1P5, Canada casalemedia.com EU 10 Privacy Policy
Kupona KUPONA GmbH, Kothenbachweg 6, 36041 Fulda, Deutschland kupona.de DE 424 Privacy Policy
Pubmatic PubMatic Inc., 3 Lagoon Drive, Suite 180 Redwood City, California 94065, USA simage2.pubmatic.com EU &
Non-EU
76 Privacy Policy
Smart Adserver Smart AdServer SAS, 66 Rue de la Chaussée d’Antin, 75009 Paris, France smartadserver.com EU 45 Privacy Policy
Ströer SSP Ströer SE & Co. KGaA, Ströer Allee 1, 50999 Köln, Deutschland adscale.de DE 136 Privacy Policy
Taboola Taboola Germany GmbH, Alt-Moabit 2, 10557 Berlin, Deutschland trc.taboola.com Non-EU 42 Privacy Policy
Twiago twiago, Charlottenstr. 61, 51149 Köln, Deutschland twiago.com EU 242 Privacy Policy
United Internet Media United Internet Media GmbH, Elgendorfer Straße 57, 56410 Montabaur, Deutschland adfarm1.adition.com EU 167 Privacy Policy
Xandr Xandr Inc., 28 West 23rd Street, Fl 4, New York, NY 10010, USA adnxs.com EU &
Non-EU
32 Privacy Policy
Yieldlab YIELDLAB AG, Colonnaden 41, 20354 Hamburg, Deutschland ad.yieldlab.net DE 70 Privacy Policy

Within the scope of retargeting activities, all service providers are loaded via the advanced tag (ad4m.at) and only cookie syncing takes place. This means that the actual user data is not transferred.

Tracking networks

Network Address Privacy Link TCF Vendor ID
adcell Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin, Deutschland Privacy Policy 766
ARTEFACT Artefact Germany GmbH, Philosophenweg 21, 47051 Duisburg, Germany Privacy Policy 797
AWIN AWIN AG, Eichhornstraße 3,10785 Berlin, Deutschland Privacy Policy 907
Belboon belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Deutschland Privacy Policy 946
congstar congstar GmbH, Bayenwerft 12-14, 50678 Köln, Deutschland Privacy Policy 1164
Dentsu Dentsu Germany GmbH, Speicherstraße 53, D-60327 Frankfurt am Main, Germany Privacy Policy 922
Easy Marketing easy Marketing GmbH, Asselner Hellweg 124, 44319 Dortmund, Deutschland Privacy Policy 796
Effiliation / Effinity Effiliation, Münchener Str 23a, 85540 Haar, Deutschland Privacy Policy 402
Impact 223 E. De La Guerra St., Santa Barbara, CA 93101 , United States Privacy Policy 365
Ingenious Technologies Ingenious Technologies AG, c/o WeWork, Stresemannstraße 123, 10963 Berlin, Germany Privacy Policy 871
Lead Alliance lead alliance GmbH, Karlstraße 9, 90403 Nürnberg, Germany Privacy Policy 810
Media Intelligence AMNET GmbH, Alsterufer 3, 20354 Hamburg, Germany Privacy Policy 922
Media Lead The Reach Group GmbH, Am Karlsbad 16, 10785 Berlin, Germany Privacy Policy 382
Mobility Ads Mobility-Ads GmbH, Stresemannstraße 23, 10963 Berlin, Germany Privacy Policy 1003
Netaffiliation Kwanko Deutschland GmbH, c/o WeWork Stadthaus, Axel-Springer-Platz 3, 20355 Hamburg, Germany Privacy Policy 702
partner.o2.de / partner.blau.de Heart and Science München GmbH, Blumenstr. 28, D-80331 München, Germany Privacy Policy 787
retailads retailAds GmbH & Co. KG, Kaiserstraße 23, 90403 Nürnberg, Germany Privacy Policy 919
Time One Time One Group, 20 rue Jacques Ibert – 92300 LEVALLOIS PERRET, France Privacy Policy 893
uppr uppr GmbH, Linkstr. 21, 59519 Möhnesee, Germany Privacy Policy 459
Vitrado vitrado GmbH, Deelbögenkamp 4, 22297 Hamburg, Germany Privacy Policy 821
Webgains ad pepper media GmbH, FrankenStraße 150C, FrankenCampus, 90461 Nürnberg, Deutschland Privacy Policy 870

Advertising banners & cookie usage

The vast majority of internet pages are able to provide internet users information, services and en-tertainment free of charge because they are financed through advertising revenue. The website operators choose advertising partners for this purpose, who can generate this income for them and who offer reliable and confidential services. advanced store is one of the most frequently chosen advertising partners in Europe because our excellent brand mix provides the greatest possible benefit for the website operator on the one hand, and on the other hand unites the consumer with relevant offers and promotions. Thus both sides are united profitably with one another.

Why cookies or similar technologies?

advanced store wants to show you advertising that matches your interests. This is why our banners use anonymised information on users’ surfing behaviour on the websites of our advertising client’s web pages. This information is stored as a pseudonymized UserID in your browser’s LocalStorage. All data collected during visits to websites and online offers is 100% anonymous. Nevertheless, they help to make advertising much more relevant to you. However, we respect your wish not to receive personalized advertising. If you do not want this kind of advertising, you have the option to place an opt-out cookie. We will then no longer display interest-based advertising on you, i.e. advertising offers will no longer be based on websites you previously visited. Further information can be found under privacy policy.

Opt out: deactivate interest-based advertisements

You are able to generally deactivate usage-based banners from us. To do this, please click on “opt-out” below. This opt-out option relates to the advanced store service and will not stop displaying advertising banners from other companies. Please also note that not all browsers support this opt-out function!

Current Status:

Opt-In

ERROR_MESSAGE

Opt-Out

More information

If you want to learn more about targeting methods or related technologies, we recommend the following websites:

Contact

Do you have questions about interest-based advertising in the Advanced Shop? Then please contact us:

advanced store GmbH

Stefan-Heym-Platz 1

10367 Berlin

Germany

[email protected]

Contact

+49 (0) 30 5770 6602 – 0
+41 4350 805 82
+48 2230 720 19
+33 (0) 1 730 603 66
+34 9318 458 98
+39 0294 758 302
I am ...
advanced store is committed to protecting and respecting your privacy. We will use your personal information only to manage your account and to provide you with the products and services you request.You can find more about data protection here.
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