Everything about data privacy, GDPR, cookies, opt-out & so on

We, advanced store GmbH ("advanced store"), know that the careful handling of your personal information is important to you. Therefore, the protection of any data for advanced store GmbH and the advertising services operated under the ad4mat brand is of the highest and most important priority. One of our principles is full respect for the right to informational self-determination. advanced store feels bound by the German and European law on data protection without any limitation. In addition, advanced store adheres strictly to the principles of the EDAA. Thus, we herewith inform you about the handling of data at advanced store.

The processing of personal data, such as the name, address, e-mail address or telephone number of a data subject, is always conducted in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to advanced store GmbH; in particular in accordance with the legal permissions according to Art. 6 (1) lit. a (consent), b (contract performance) and f (legitimate interest) GDPR. By means of this Privacy Policy we would like to inform you about the nature, extent and purpose of the personal data collected, used and processed by us. Furthermore, data subjects are informed of their rights under this Privacy Policy.

advanced store GmbH, as Controller, has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, internet-based data transmissions in principle can have security gaps so that absolute protection cannot be guaranteed. For this reason, every data subject is free to submit personal data to us in alternative ways, for example by telephone. 

The Privacy Policy of the advanced store GmbH is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our Privacy Policy should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used. Further information on the terminology can be found in our glossary.

Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in member states of the European Union and other provisions related to data protection is (herein referred to as “Controller”):

advanced store GmbH

Stefan-Heym-Platz 1

10367 Berlin

Germany

Tel.: +49 (0)30 530 49 669

E-Mail: [email protected]

Website: www.advanced-store.com

The data protection officer of the Controller can be reached directly as follows:

advanced store GmbH

Stefan-Heym-Platz 1

10367 Berlin

Germany

E-mail: [email protected]

Any data subject may, at any time, contact our Data Protection Officer directly with all questions and suggestions concerning data protection.

We store so-called "cookies" in order to offer you a comprehensive range of functions and to make the use of our website more comfortable. "Cookies" are small files that are stored on your computer using your Internet browser. If you do not wish to use "cookies", you may opt for changing appropriate settings of your Internet browser in regard to the saving of “cookies”. Please note that the functionality and scope of functions of our offer may be limited.

In addition, we separate and if necessary, use from third party, so-called tracking pixels. Tracking pixels are small graphics on web pages that enable log file recording and log file analysis, and that are often used for statistical analysis. The so-called tracking pixels can be integrated on our pages. When you visit our pages, a direct connection between your browser and a server of ours or the third party can be established via the tracking pixel. We or the third party receive thereby e.g. information from your browser that our website was called from your device. If you are a registered user of the third party, this can thereby assign the visit of our pages to your user account. We point out that as the provider of the website we are not aware of the content of the transmitted data and their use by the third party. We can only choose which segments (such as age, interests) our ad should display. By the call of the pixel from your browser, we or the third party can tell if an ad was successful. This allows us to record the effectiveness of the advertisements for statistical and market research purposes.

The website of advanced store GmbH contains information that enables a quick electronic contact to our company, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the Controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the data Controller are stored for the purpose of processing or contacting the data subject. There is no transfer of this personal data to third parties.

We, as the data Controller, process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the Controller is subject to.

If the purpose for the storage is not applicable or valid anymore, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

We use Google Analytics 4 on our website, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google"). In this context, pseudonymised user profiles are created and cookies are used. The information generated by the cookie about the use of our website (e.g. IP address of the accessing computer, time of access, referrer URL and information about the browser and operating system used) is usually transmitted to Google servers in the USA and processed there.

The use of Google Analytics is based on your consent in accordance with (Art. 6 para. 1 sentence 1 lit. a GDPR in conjunction with § 25 para. 1 TTDSG) for the analysis and optimisation of our online offer and the economic operation of this website. Google therefore processes the information on our behalf to analyse the use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage for the purposes of market research and the needs-based design of this website.

We have concluded an order processing contract with Google for the use of Google Analytics. Through this contract, Google ensures that it processes the data in accordance with the General Data Protection Regulation and guarantees the protection of the rights of the data subject.

The IP address processed by Google Analytics is automatically truncated. The last three digits of your IP address are replaced by a "0", which prevents them from being assigned. The data collected may be transferred to third parties if this is required by law or if third parties process the data on our behalf. The user data collected via cookies is automatically deleted after 2 months.

Note: The information generated by the cookies about the use of our website (e.g. IP address of the accessing computer, time of access, referrer URL and information about the browser and operating system used) is transferred to Google servers in the USA and processed there. Until recently, the USA represented so-called unsafe third countries, as it was assumed that there was no adequacy decision by the European Commission for the USA. Your data was therefore not subject to a level of data protection in the USA that is comparable to that in the EU. Since July 2023, the Transatlantic Data Privacy Framework (TADPF), which Google has joined, has applied to such data protection transfers between the EU and the USA, so that an adequate level of data protection is now assumed. Google also relies on standard contractual clauses approved by the EU Commission for the transfer as a guarantee of a level of data protection comparable to that in the EU. You can obtain a copy of the standard contractual clauses here.

You can revoke or amend your consent at any time with effect for the future. Further information on data protection in connection with Google Analytics can be found in the Google Analytics help centre. Information on the use of data by Google can be found in their privacy policy.

advanced store GmbH may from time to time integrate Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to run both Google and Google Network search engine results. Google AdWords allows an advertiser to pre-set keywords that will display an ad on Google's search engine results only when the search engine retrieves a keyword-related search result. In the Google Network, ads are distributed on topical web pages using an automated algorithm and according to predefined keywords.

The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.

The purpose of Google AdWords is the promotion of our website by the inclusion of relevant advertising on the websites of third parties and in the search engine results of the search engine Google and an insertion of third-party advertising on our website.

If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information technology system of the data subject through Google. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether certain sub-pages, e.g., the shopping cart from an online shop system, were called on our website. Through the conversion cookie, both Google and the Controller, can understand whether a person who reached an AdWords ad on our website generated sales, i.e. whether the person executed or cancelled a sale of goods.

The data and information collected through the use of the conversion cookie is used by Google to create visit statistics for our website. These visit statistics are used in order to determine the total number of users who have been served through AdWords ads to ascertain the success or failure of each AdWords ad and to optimize our AdWords ads in the future. Neither our company nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, e.g. the Internet pages visited by the data subject. Each time visiting our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties.

The data subject may, at any time, prevent the setting of cookies by our website, as stated above, by means of a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google AdWords may be deleted at any time via the Internet browser or other software programs.

The data subject has a possibility of objecting to the interest-based advertisement of Google. Therefore, the data subject must access from each of the browsers in use the link https://adssettings.google.de/authenticated and set the personally desired settings.

The use of Google AdWords is based on our legitimate interest in an appropriate design, the statistical evaluation and the efficient application of our website and the fact that your legitimate interests do not predominate, Art. 6 (1) lit. f GDPR.

Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/.

We incorporate the fonts "Google Fonts" provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

This website includes external fonts from Google Fonts. Google Fonts is a service of Google Inc. (USA). The fonts are integrated by a server call to Google in the USA, assuming that requests are stored by Google. If your browser does not support this function, a standard font will be used by your computer for display.

For more information about Google Webfonts visit https://developers.google.com/fonts/faq?hl=en-US&csw;=1.

• • Pricacy policy: https://www.google.com/policies/privacy/
• • Opt-out: https://adssettings.google.com/authenticated

We include the Hosted Libraries of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Hosted Libraries is a service provided by Google Inc. (USA). The application of the hosted libraries is made by a server call to Google in the US, assuming that requests are stored by Google. If your browser does not support this feature, the hosted libraries will not be retrieved, which can have a significant impact on the functionality of the web page.

• • https://developers.google.com/speed/libraries/
• • Privacy policy: https://www.google.com/policies/privacy/

Each data subject shall have the right granted by the European legislator to obtain from the Controller free information about his or her personal data stored at any time and a copy of this information. Furthermore, the European directives and regulations grant the data subject access to the following information:

• the purposes of the processing;
• the categories of personal data concerned;
• the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organisations;
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
• the existence of the right to request from the Controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing;
• the existence of the right to lodge a complaint with a supervisory authority;
• where the personal data are not collected from the data subject, any available information as to their source;
• the existence of automated decision-making, including profiling, referred to in Art. 22 (1) and (4) GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and envisaged consequences of such processing for the data subject.

Furthermore, the data subject shall have a right to obtain information as to whether personal data are transferred to a third country or to an international organisation. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to avail himself of this right of access, he/she may, at any time, contact any employee of the Controller.

Each data subject shall have the right granted by the European legislator to obtain from the Controller without undue delay the rectification of inaccurate personal data concerning him or her. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including by means of providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, he/she may, at any time, contact any employee of the Controller. 

Each data subject shall have the right granted by the European legislator to obtain from the Controller the erasure of personal data concerning him or her without undue delay, and the Controller shall have the obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:

• The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
• The data subject withdraws consent to which the processing is based according to Art. 6 (1) lit. a GDPR, or Art. 9 (2) lit. a GDPR, and where there is no other legal ground for the processing.
• The data subject objects to the processing pursuant to Art. 21 (1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21 (2) GDPR.
• The personal data have been unlawfully processed.
• The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the Controller is subject.
• The personal data have been collected in relation to the offer of information society services referred to in Art. 8 (1) GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the erasure of personal data stored by the advanced store GmbH, he/she may, at any time, contact any employee of the Controller. An employee of advanced store GmbH shall promptly ensure that the erasure request is complied with immediately.

Where the Controller has made personal data public and is obliged pursuant to Art. 17 (1) GDPR to erase the personal data, the Controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other Controllers processing the personal data that the data subject has requested erasure by such Controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. An employee of the advanced store GmbH will arrange the necessary measures in individual cases.

Each data subject shall have the right granted by the European legislator to obtain from the Controller restriction of processing where one of the following applies:

• The accuracy of the personal data is contested by the data subject, for a period enabling the Controller to verify the accuracy of the personal data.
• The processing is unlawful and the data subject opposes the erasure of the personal data and requests instead the restriction of their use instead.
• The Controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise or defence of legal claims.
• The data subject has objected to processing pursuant to Art. 21 (1) of the GDPR pending the verification whether the legitimate grounds of the Controller override those of the data subject.

If one of the aforementioned conditions is met, and a data subject wishes to request the restriction of the processing of personal data stored by the advanced store GmbH, he/she may at any time contact any employee of the Controller. The employee of the advanced store GmbH will arrange the restriction of the processing.

Each data subject shall have the right granted by the European legislator, to receive the personal data concerning him or her, which was provided to a Controller, in a structured, commonly used and machine-readable format. He/she shall have the right to transmit those data to another Controller without hindrance from the Controller to which the personal data have been provided, as long as the processing is based on consent pursuant to Art. 6 (1) lit. a GDPR or of Art. 9 (2) lit. a GDPR, or on a contract pursuant to Art. 6 (1) lit. b GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Controller.

Furthermore, in exercising his or her right to data portability pursuant to Art. 20 (1) GDPR, the data subject shall have the right to have personal data transmitted directly from one Controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

In order to assert the right to data portability, the data subject may at any time contact any employee of the advanced store GmbH.

Each data subject shall have the right granted by the European legislator to object, on grounds relating to his or her particular situation, at any time, to processing of personal data concerning him or her, which is based of Art. 6 (1) lit. e, or f GDPR. This also applies to profiling based on these provisions.

The advanced store GmbH shall no longer process the personal data in the event of the objection, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims.

If the advanced store GmbH processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing. This applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to the advanced store GmbH to the processing for direct marketing purposes, the advanced store GmbH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to his or her particular situation, to object to processing of personal data concerning him or her by the advanced store GmbH for scientific or historical research purposes, or for statistical purposes pursuant to Art. 89 (1) GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

In order to exercise the right to object, the data subject may contact any employee of the advanced store GmbH. In addition, the data subject is free in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to use his or her right to object by automated means using technical specifications.

Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning him or her, or similarly significantly affects him or her, as long as the decision (1) is not is necessary for entering into, or the performance of, a contract between the data subject and a data Controller, or (2) is not authorised by Union or Member State law to which the Controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is not based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data Controller, or (2) it is based on the data subject's explicit consent, the advanced store GmbH shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the Controller, to express his or her point of view and contest the decision.

If the data subject wishes to exercise the rights concerning automated individual decision-making, he/she may, at any time, contact any employee of the advanced store GmbH.

Each data subject shall have the right granted by the European legislator to withdraw his or her consent to processing of his or her personal data at any time.

If the data subject wishes to exercise the right to withdraw the consent, he/she may, at any time, contact any employee of the advanced store GmbH.

*Please note that this is the convenience translation of the German version. The German version can be found here. In case of inconsistencies between the English and the German version, the German version shall always prevail.

advanced store specialises in creating and delivering interest-based advertising. We collaborate with online partners (called “partners” or “publishers”) in order to present advertising to users who visit these partners’ websites. Our collaboration with these publishers enables us to present targeted and customised advertising, which is based on users’ past activities.

Our mission is to show you the most interesting advertising and products possible. Our technology enables us to develop usage parameters on the basis of your surfing and search behaviour, which facilitates this targeted and relevant advertising.

We are pleased to illustrate this using a simple example relating to a product display using our technologies: When you visit an online shop that appeals to you for a provider of products or services and subsequently continue surfing on an informative website (magazine, blog or similar), optimised advertising, which is based on your past surfing / usage behaviour, will be displayed to you on this site. For example, if you visit a fashion brand’s website and are also connected to a social media site, you will see an advertisement for this fashion brand on the social media site.

We collect information about your surfing behaviour using tracking cookies and similar technology, which are placed in the user’s browser. In this way, we can analyse trends and identify a user’s individual interests based on the websites they have visited. In your browser’s settings, you can control the use of cookies yourself very easily using the opt-out and preferences options and thereby tailor this to your own usage. However, we would like to point out that if you decide to opt out, this does not mean that you will see less advertising, but that you will only see advertising, which is not interest-based.

advanced store uses cookies to identify visitors to each of our partners’ websites and assigns an ID to each visitor. It is important to note that we do not collect any personal data at any point, through which you could be identified (e.g. name or postal address). Furthermore, the cookies are saved in your browser and are not stored by us. Even if the cookie ID were taken as the basis for a possible interpretation of a person’s identity, we assume that in this scenario we would process this personal data in a way that is authorised and respects the affected person’s protection needs according to art. 6, para. 1 lit. f GDPR. Your search behaviour and the websites you visit form the basis for the delivery of our advertising.

It is also likely that our partners will occasionally place their own cookies in your browser to optimise the use of advertisements from their side. In this case, you can obtain further information regarding the respective publishers’ data protection policies from their websites.

In order to be able to display personalised advertising to you, we save the product data that you have viewed when visiting a website in a cookie. Using our technology, advertisements that are customised according to your cookie are displayed to you while you browse. This means that we guarantee that you only see advertising that is relevant to you without having to process personal data, such as your name, address, date of birth or log-in details.

Within the scope of our data handling process our retargeting cookie may call up a sub-cookie, which has been placed in your browser by one of our partners. This sub-cookie allows us to define a target group of users with similar interests. In this way, we can also systematically display content to an interest group. When advertisements are displayed to a target group, the interests of individuals are never considered, but rather the interests of anonymised, standardised groups of people. We only process statistical patterns, which are generated by the anonymous use of online advertising and editorial content. We store these patterns and use them to identify individual user groups, who have visited the same type of sites or have made purchases. It is also impossible for individual users to be identified during this process. On the contrary, the process involves assigning a blue dot to a user group, so that the server knows that this user may find a brand’s advertising interesting.

Who are you? We at advanced store do not know who you are. We only collect and process technical information, which is based on your surfing behaviour. Why? We use this to be able to display advertising that is as interesting and relevant to you as possible. In particular, the cookie ID mentioned above plays an important role in this.

What we do process is information on general surfing behaviour. We are very rigorous in ensuring that we never knowingly gather data, which could be used to identify a person (e.g. name, address, telephone number, etc.). We only collect information on your surfing behaviour. The following is recorded for this purpose:

Your activity on our partners’ websites. For example, this includes the number of sites viewed, the products viewed on this website and any searches you carried out on this website.

The delivery of advertising displays by advanced store, for example the number of displays shown to you with the same content or content from the same advertisers.

advanced store collaborates with selected subcontractors on many areas. In the course of our collaboration, these companies receive restricted access to user data within the scope of GDPR.

Furthermore, a large number of affiliate networks and publisher partners belong to the subcontractors with which we collaborate. Affiliate networks, such as AWIN, Adcell and Affilinet connect publishers (also called affiliates or partners) with advertising clients in order to market products and services to specific target groups. We use these networks’ platforms for reporting, billing, technical development and communications with our partners. The placement of our ads by exclusive marketing partners, such as eBay Advertising, Scout24 and Ströer, also enables the best possible placement on the most popular and well-known websites on both mobile devices and desktop computers.

We carry out maximum performance online marketing for our clients in collaboration with the following partners.

Again, for the purpose of full transparency: Contrary to the common misgivings that arise on hearing that “data is stored”, we do not know who you are. We do not know your name, your date of birth or your address, let alone your employer or any similar information. Furthermore, we do not collect any confidential or sensitive information about you relating to your health or your political views. We also do not collect any data, which allows children under the age of 16 to be targeted. If this situation changes in the context of one of our partner’s campaigns, we will provide you with in-depth information on this website relating to how and for what purpose children are targeted.

We collect information with the aim of increasing the relevance of the advertising shown to you. In addition, we may use your data in reports or to provide our clients and partners with more information on the performance of their ad campaigns and how these can be improved. 

The user data we collect is stored for 90 days from the point of collection. Our cookies become invalid 90 days after they were last updated.

You can manage your preferences regarding usage-based online advertising by advanced store by using the opt-out function on this page.

In certain situations, advanced store may be obligated to disclose data in response to official requests from authorities relating to national security or criminal prosecution.

As prescribed by law, we also disclose our information in order to comply with a court order or within the context of a court case, for example. We may also transfer your personal information if we are confident in good faith that this is in the best interests of your security or that of another person, if it is necessary for investigating cases of fraud or if we are obliged to respond to a request from a regulation body. We reserve the right to disclose your personal data in the context of a merger, business acquisition, business dissolution or as part of the sale of assets. Should changes be made to the company’s ownership structure, the use of your personal data or your options for influencing this, we will inform you of this by email and/or via a very clear announcement on our website.

We use various technologies from advanced store GmbH, Stefan-Heym-Platz 1, 10367 Berlin, Germany, for the optimised playout of relevant advertising material.

By means of these technologies used, technical information and data about the surfing behaviour of visitors are collected on this site. This is done through cookies (small text files) or so-called LocalStorage (browser-based storage method), which are stored on your computer. With the help of an analysis of surfing behaviour based on a special algorithm, advanced store can recommend relevant products and offers on this and other websites by means of advertising banners. The technologies used are used solely to optimise the recommended advertising content; the website user is not personally identified.

For us as an online marketing service provider there is a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR for the use of these technologies for tracking reasons.

We are authorised to use ad4mat as a provider of online marketing services according to art. 6, para. 1 lit. f GDPR.

advanced store supports the Transparency & Consent Framework (TCF) 2.0 of the International Advertising Bureau (IAB) Europe as a vendor. Further information is available here: https://iabeurope.eu/

The services of advanced store GmbH are provided on the basis of Art. 6 para. 1 lit a DSGVO. If you wish to object to the use of pseudonymous user IDs and the corresponding analysis of your surfing behaviour, you can do so here. You can also find further information and the privacy policy of advanced store GmbH here.

Recipients are natural persons or legal entities, authorities, institutions or other agencies, to which personal data is disclosed, irrespective of whether or not they are third parties. Authorities, which may receive personal data in the context of a specific investigation mandate under European Union law or the laws of member states, do not count as recipients. 

Third parties are natural persons or legal entities, authorities, institutions or other agencies other than the affected person, the responsible parties, the data processors and the people who are authorised under the direct responsibility of the responsible parties or the data processors, which process personal data. 

We would like to alert you to the fact that we amend and update our Data Protection Policy and this guidance in the event of innovations. If amendments are made, we will publish these on this site and on other sites.

On 25th of May 2018 the General Data Protection Regulation, for short GDPR, was officially entering into force. The regulation adopted by the European Union will regulate the handling of personal data in the future and apply uniformly to all EU companies.

Since advanced store handles with data responsibly, we have already implemented the requirements of the GDPR. For this purpose, we have revised our privacy policy, clarified further explanations on the use of data to make it clear and understandable, published a list of cooperation partners and created the opportunity to opt-out.

According to the current state of the discussions and statements, we assume that our services are legitimated according to Art. 6 (1) (f) of the GDPR on the “legitimate interest”. The following points speak for this:

• Processing of pseudonymous data
• comprehensive information on the website
• expected knowledge of the user about the processing
• no profound interference with the personality right
• interest of the user already announced before
• easy opt-out possibility

In the interpretation and balancing of interests, we rely in particular on the user’s regular expectation that when surfing the internet and on visited pages, he gets advertisements for products that he has viewed in another shop and for which he has already been interested. Online advertising is in this sense no longer a surprise for the user. The connection between ads that are tailored to the interests of the user, and the processing of data is obvious to the user.

In our privacy policy and in the additional information you can inform yourself in detail about our services and the technology used. Both documents contain a direct link to the opt-out as well as the list of all our current cooperation partners.

Although we cannot provide legal advice, we recommend pointing out the cooperation with us in the privacy policy, e.g.: with the following snippet:

“For the optimal displaying relevant advertising media and advertising campaigns advanced store GmbH, Stefan-Heym-Platz 1, 10367 Berlin, is collecting, using ad4mat technology, on this page pseudonymous information and data about the surfing behaviour of users.

This is done by storing a randomly generated pseudonymous user ID in your computer's LocalStorage. advanced store uses these data which continue to exist and can be read even after you close the browser window - provided you do not delete the cache – in order to analyse your surfing behaviour based on a special algorithm and specifically relevant on other websites, e.g. to recommend products and offers according to your interest through advertising banners. The data, these are the addresses (URLs) of the web pages you have visited on this website, is only used to optimize the recommended advertising content, the website user is not personally identified. Third parties cannot access the data stored in the local storage.

advanced store supports the Transparency & Consent Framework (TCF) 2.0 of the International Advertising Bureau (IAB) Europe as a vendor. Further information is available here: https://iabeurope.eu/

The services of advanced store GmbH are provided on the basis of Art. 6 para. 1 lit a DSGVO. If you wish to object to the use of pseudonymous user IDs and the corresponding analysis of your surfing behaviour, you can do so here. You can also find further information and the privacy policy of advanced store GmbH here.”

In addition, we recommend that you have your own data processing analysis of your page or your product carried out by your data protection officer or lawyer.

We all know that a lot is currently “in flux” and that further interpretations or corrections of the GDPR might follow. Should any questions remain unanswered, we are always at your disposal for personal discussions.

In order to fulfil our services in the best possible way, depending on the campaign objective, other tools may be used in addition to our own advanced store technology, which in turn set their own cookies. As we are committed to transparency, we list the tools in question here, including provider contact data, data protection declarations and opt-out options.

Important: Please note that the respective partner may have changed their web presence and thus also the landing page with the opt-out. We will update this page as soon as we become aware of such a change.

advanced store wants to show you advertising that matches your interests. This is why our banners use anonymised information on users’ surfing behaviour on the websites of our advertising client’s web pages. This information is stored as a pseudonymized UserID in your browser’s LocalStorage. All data collected during visits to websites and online offers is 100% anonymous. Nevertheless, they help to make advertising much more relevant to you. However, we respect your wish not to receive personalized advertising. If you do not want this kind of advertising, you have the option to place an opt-out cookie. We will then no longer display interest-based advertising on you, i.e. advertising offers will no longer be based on websites you previously visited. Further information can be found under privacy policy.

• Your Online Choices (EDAA / IAB Europe)
• My cookies (BVDW)
• AdChoices

Do you have questions about interest-based advertising in the Advanced Shop? Then please contact us:

advanced store GmbH

Stefan-Heym-Platz 1

10367 Berlin

Germany

[email protected]